I grew up with these objects in the house and spent years not noticing them. What changed was standing at a printing table in Bagru at seven in the morning and watching one man put four hundred impressions on a length of cloth without measuring anything. It was obvious then that the object was the smaller part of it.
Most of what reaches Britain from Rajasthan arrives through two or three sets of hands and loses its story on the way. It becomes generic. The price stops making sense, so it gets discounted, and the discount tells the customer what it is worth.
We buy direct, in small runs, from workshops we visit. We pay before the work starts. Every piece on this site names the craft, the town and the workshop, and when it says hand made it means somebody's hands and a number of days we can tell you.
That is the whole proposition. Less choice, more certainty about where it came from.